How many links should your page have?
Fewer than you think. Why three to seven links usually wins, when a longer page makes sense, and how to organise it.
Every link you add competes with every other link for the same tap. When a page offers twenty options, most visitors choose none of them.
The short answer: three to seven
If the goal is a click, a listen or a sign-up, keep your page between three and seven links. That is enough to cover what matters and short enough to read without scrolling on a phone.
Visitors arrive from a bio or a QR code with one question: what should I do here? A short page answers it. A long one makes them do the work.
When a longer page makes sense
Some pages are catalogues, and that’s fine. A record label listing its artists, an agency with a roster of talent or a club with fixtures for the season will have more links, and visitors expect it.
The trick is structure. Use headers to split the page into sections, and group related links into collections, so each visitor can jump to their part and ignore the rest.
Put the one thing that matters at the top
Whatever else is on your page, one link should be obviously first. Make it a Featured link with a large image, and change it when your priority changes: this week’s video, this month’s release, tonight’s show.
Archive, don’t hoard
Old links pile up. A campaign ends, a video ages, a sale closes. Archive links instead of deleting them, so they are out of the way but easy to bring back. Hide links you’ll need again soon.
Let the numbers decide
Per-link insights show which links earn their place. Once a month, sort by clicks:
- Move the top performers higher.
- Rename links nobody taps. Often the idea is fine and the label is vague.
- Archive what still gets no clicks after that.
A short, well ordered page is not less ambitious. It is the version of your page that actually gets used.
